2020 Philadelphia Flyers Stanley Cup Playoffs Social Media Campaign
Roles: Concept Design / 3D & 2D Animator
A Social Media Motion Graphics Campaign for the Philadelphia Flyers 2020 Stanley Cup Playoff run.
This social graphics package carried the “Anytime Anywhere” theme, bringing together an online audience during the COVID-19 Pandemic. Animations were utilized during play to root on the orange and black during their playoff games in the NHL Bubble. The design features polaroid camera photos and logos, utilizing media day green screen and in-game highlights, to create an energetic and high-tempo animation to hype up all Flyers fans.
Headshots
Individual player headshots were made for each member of the Philadelphia Flyers 2020 NHL Playoffs roster. Green screen footage, in-game highlights, and reactionary audio were utilized to give each headshot animation a personal touch for each player.
Matchup
Matchup graphic with unique city footage based on opponent, used to announce the Flyers next matchup.
Countdown to the Cup
Countdown tracker posted after each playoff win, reminding fans their team is another game closer to the grand prize. Concept design was based off the team’s physical locker room puck countdown tracker.